Kendrick Lamar – Rich Spirit

Kendrick Lamar returns with the latest visuals to ‘Rich Spirit‘ directed by Calmatic who has worked with the likes of Childish Gambino, Anderson .Paak, Pharrell Williams and Jay Z.

The fan-favourite track was Produced by Jahaan Sweet, DJ Dahi, Frano & Sounwave, and features backing vocals from Sam Dew. The song depicts an irreverent Kendrick talking about his own qualities while trying to stand firm against the criticism against him.

This video follows the visuals for ‘The Heart Part 5,’ ‘N95,’ and ‘We Cry Together,’ from his acclaimed album, ‘Mr. Morale & the Big Steppers.’

Production Company: pgLang, Prettybird
Executive Producers / pgLang: Kendrick Lamar, Dave Free
Executive Producer / Prettybird: Candice Dragonas
Producers: Brendan Garrett, Jamie Rabineau
Director of Photography: Chris Ripley
Production Designer: Scott Falconer
Choreographer: Charm La’Donna
1st AD: Jey Wada
Stylist: Taylor McNeill
Editor: Grason Caldwell @ Parallax
Color: Michael Rossiter @ Rare Medium
VFX: The Mill
Commissioner: Michelle An

Follow Kendrick Lamar on Twitter and Instagram.

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