Joyce Wrice – Bittersweet Goodbyes
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Fast-rising RnB singer-songwriter Joyce Wrice drops a new music video for “Bittersweet Goodbyes,” directed by Ashley bone & Juliann McCandless with choreography by Brian Drake. Joyce is showing off her impressive dance skills in her latest hit song, “Bittersweet Goodbyes‘ and it’s safe to say she’s got some moves. Joyce Wrice’s “Bittersweet Goodbyes‘ song is taken from her latest uptempo experimental five-track EP, “Motive,” with production by Kaelin Ellis, Mack Keane and Swavy.
I learned that I love performing. I like making music that people can dance to because I love to go out dancing. So why not make music for that?
“Bittersweet Goodbyes” is one of Joyce’s most personal tracks, reflecting on the ups and downs of relationships and the complexity of human emotions. The lyrics are a testament to Joyce’s songwriting skills, painting a vivid picture of the heartache and longing that often accompanies the end of a relationship. The track stands out on the “Motive” EP, showcasing Joyce’s versatility and musical prowess.
Directors: Ashley Bone & Juliann McCandless
Creative director: Ashley Bone
Choreographer: Brian Drake
director of photography: Tehillah de Castro
Executive producer: Nathan Scherrer
EP / Producer: Tara Sheree
Line producer: Christo Arsenio
Production Manager: Jose Bautista
1st ad: maxwell dean
2nd ad: Lzzy walker
1st ac: Ariel Pomerantz
2nd ac: Sarah Rattay-Maloney
steadicam: Jose Espinoza
gaffer: Eddie Reid
best boy: Brian Dailey
electric: derrick mccall
electric: Kevin Williams
key grip: Kyle Sorvig
best boy grip: Mason Mclaury
production designer: Andrew Caso
set dresser: Devin Leary
artist styling: Damaris Flores
artist hair: Ladawn Dozier
artist makeup: Valerie Vonprisk
dancer stylist: Juliana Bassi
production assistants: Deedee Deschanel, Anthony Ochoa, Vivianna Estrella
editorial: Whitehouse Post
editorial EP: Ryan Smith
editorial producer: Keren Plowden
editor: Ally Gondeck
VFX & colour: Joseph Collier
Appearances by: Kiana Ledé, ESTA. and Mack Keane
with Choreography by Brian Drake
Jaheem ‘faceoff’ Alleyne
josé Gabriel Baez
Born in Chula Vista, California, with Japanese and African-American roots Joyce Wrice discovered her love for music at a young age. She grew up listening to various musical genres, from classic Hip Hop to R&B and soul.
Joyce Wrice rose to prominence with her hit single “That’s On You,” which she filmed in a quarantine-style video shot in her home with a tripod. Her video quickly went viral, garnering over 64K subscribers and 393K views on YouTube and propelling Joyce into the spotlight. Since then, Joyce has released several successful albums showcasing her unique musical style and artistic vision.
Check out Joyce Wrice’s collaboration with artists Lucky Daye, Masego, Freddie Gibbs, UMI, Kaytranada, Westside Gunn, and Devin Morrison on her 14-track Overgrown debut LP.
Follow Joyce Wrice on Twitter and Instagram.