N.E.R.D the hip-hop funk group composed of Pharrell, Chad Hugo, and Shay Haley have released the visual for their new single “Lemon” featuring Rihanna. Pharrell’s opening Intro “The Truth will set you free but first, it will piss you off” draws the audience in. On the screen is the words “No_on Ever Really Dies”. The opening shot has bad girl Bad Gal RiRi shearing the locks of a woman setting the tone and style of her soon to be transformation. Captured on screen is Tutorial No 1 Lemon. [Chorus: Rihanna] “I get it how I live it, live it how I get, Count the mothafuckin’ digits, I pull up with a lemon ..”. Rihanna’s performance/delivery and the lyrics of the song, stand out on its own. Married with the sound environment the cinematic striking imagery of the solo dance by Mette Towley (member of “The Baes” Pharrell’s dance squad) and superbly choreographed performance by JaQuel Knight completely captivates the audience and take it to another level. Peep “Lemon” a visual gem by N.E.R.D and Rihanna.
I’ve been working with him for almost four years now. One thing that I respect about Pharrell and his team is that they really hold a safe space for artists to be themselves. As a dancer particularly in this role, I had freedom to be myself and express who I am in my body. That’s just a dream for a dancer. Particularly with N.E.R.D., which is a group that transcends any single genre, I think as a dancer, I was pushed to do the same thing. This piece of choreography that JaQuel Knight came up with is almost like a ballet in a sense, where dance is the storytelling agent to the entire video. And that’s really special for Pharrell and N.E.R.D. to take it on and use dance in a new way. ~ Mette Towley Excerpt from Fader Interview by Myles Tanzer
“Lemon” performed by N.E.R.D and Rihanna is out everywhere now. Choose Your prefered music service here.
Directors: Todd Tourso + Scott Cudmore
Creative Director i am OTHER: Phi Hollinger
Executive Producer: Brian Welsh + Jonathan Lia
Producer: Stacey Thiel
Art Director: Brandon Mendez
Actor: Mette Towley
Choreographer: JaQuel Knight
Director of Photography: Malik Sayeed
Stylist: Shirley Kurata
Glam: Olive Meyer
Editor: Taylor Ward
Check Out the Lyrics