Last month Classic Hip Hop Label Payday Records relaunched with its first artist Legendary Producer DJ Premier and of a new single ‘Our Streets‘ featuring A$AP Ferg.
DJ Premier and A$AP Ferg return to the streets of East Harlem in a vintage BMW classic for a celebration of the 90s “Golden Era” of Hip Hop, Music, Fashion,Art, DJ’s and Street Culture in this retro-inspired visual ‘Our Streets’ directed by Tyler Yee.
Their soulful presence draws you in and makes you want to be apart of It. Peep ‘Our Streets’ and let DJ Premier and A$AP Ferg transport you back in time to where real hip hop lives!
“Check it, check it, check it, Pull up, pull up, pull up Yo what up, neph’, neph’? (See this is Harlem, these our streets) Turn the music back up ` Chorus: DJ Premier & A$AP Ferg]
Before filming the video, Ferg also addressed his dream come true collaboration with the Gang Starr icon. “It’s a dream to be able to work with the legendary DJ Premier on this record,” he said. “Preemo has worked with all the NYC hip-hop icons and greats — Nas, Biggie, Guru, Hov, KRS-One, and The Lox. Just knowing I was working with him pushed me as an MC.” Read the full AllHipHop Article here.
DJ Premier said in a statement. “Our memories of growing together [are] monumental, so relaunching Payday brings it all back to the roots of where our flight to success lifted off.” Read the Full Billboard Article here.
Directed By: Tyler Yee @tyleryee
Production Company: SixTwentySix Productions
Producer: Brien Justiniano
Executive Producers: Austin Barbera & Jake Krask
DP: Ian Quill
Directors Rep: Jen Herrera @Las Bandas Be Brave